Trend Report 2017: The Best of Chicago Bridal Market

September 28, 2017

What a whirlwind trip in Chicago – the hustle of the city was definitely not lost on DG as we traveled to the biggest bridal market in the US.

What did we find?? Oh, Wichita, you’re going to love it!

Here’s what we saw as the top trends presented by designers at this market…

1.Off the Shoulder:  This romantic trend takes several forms – true draped straps with lace detailing, or illusion necklines that create beautiful hidden structure with sleeves. We have so many of this style of gown coming in multiple silhouettes – fitted, ballgown, and a-line.

Maggie Sottero

 

2. Banded lace: The placement of lace can be crucial in terms of flattering a body. The newest designs are linear; strategically placed for the appearance of perfection.

Kenneth Winston
Maggie Sottero: Notice the bands of lace curving around the model’s hips.

3. Sleek minimalism: Modern, cutting edge, and never “plain” – this trend uses luxury fabrics and detailing to ensure the bride (not the dress!) stands out. In ballgowns, sheaths, and especially with capes, gowns are dotted with crystals for adornment.

Sottero & Midgley
Dany Tabet for Chic Nostalgia

4. V-necklines and matching backs: Repeat after me: Low front, low back. Low front, low back.

Moonlight: V Neck
Moonlight: Matching Back

5. Halters: This is not a new trend, but the styles we saw had more interesting detailing than previous seasons.

Sottero & Midgley

6. Lingerie lines: Sheer bodices are not going away, and bridal designers are showing of the sexier side of gowns with corset-inspired lines.

Kenneth Winston

 

7. Floaty skirts: Chiffon, chiffon, chiffon. Flowy skirts with detailed tops reign supreme.

Rebecca Ingram

8. Natural Casual Chic: Bohemian details with a twist. Love this beautiful trend with cotton lace, easy silhouettes, and intricate detailing.

 

Maggie Sottero
Chic Nostalgia
Maggie Sottero

 

Overall, this was an amazing market where we felt the trends and our DG brides’ wishes lined up perfectly.

Gowns will start arriving as early as December! xoxo – DG

 

INTRODUCING: THE CURATED BRIDE.

August 24, 2017

A special series of events this October for the bride who knows what she truly wants…

 

  • Are you set on sleeves?
  • A boho beauty with flowers in her hair?
  • Are your boots picked out for your wedding day?
  • Are you a glamorous princess who can’t get enough sparkle?

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A Simple and Elegant Botanica Wedding

August 17, 2017

We’re so excited to share Megan’s gorgeous wedding. A truly beautiful bride inside and out, it was our privilege to help her put together this clean and classic look. Her printed Morilee bridesmaid dresses at Botanica made a magical impact.

But we think her gown Jennita from Maggie Sottero really took the spotlight.

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Meet Gavin

August 3, 2017

Look what just came in! A stunning modern gown from Sottero & Midgley. DG loves this line from Maggie Sottero – these gowns are a little more unique and are not for the faint of heart.

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