Why do the sizes run so small?

September 3, 2015

The biggest reason why bridal runs so small is because bridal accommodates all sizes. That means small sizing needs to accommodate even the smallest of brides. Plus, culturally speaking, our society is larger than we were 50 years ago. Most designers have modernized their sizing to be body inclusive. To be able to fit women of all sizes, the size chart leans on the small size, but don’t worry – it’s just a number on a tag, girl!